Flam

• The Market Context: Creative-Tech with Commercial Stakes

AR and 3D have captured the imagination of both consumers and creatives — but turning that buzz into business impact is a different game altogether.

Flam was building at that intersection. Their platform enabled immersive brand storytelling using 3D and AR layers integrated into physical products, digital assets, and interactive experiences.

The ambition was clear: help brands unlock deeper engagement using tech that feels magical.

But in early sales conversations, the message wasn’t always landing. The tech wowed people. The business case didn’t.

The Challenge: From Cool Demo to Closed Deal

Flam’s product was unique, but their GTM motion was facing typical early-stage friction:

Messaging over-indexed on features, under-delivered on outcomes

Marketers — the true decision-makers — found the value prop unclear or abstract

Sales cycles stretched as prospects moved from “interested” to “unsure”

Funnels were built, but conversion velocity was uneven, especially in new markets

The team needed a go-to-market engine that didn’t just showcase the tech, but translated it into measurable brand results.

That’s where ScalePods came in.

What We Did: The Flam x ScalePods GTM Playbook

1. Reframed the Product Narrative

We shifted Flam’s story from “immersive AR + 3D experiences” to “higher brand engagement, deeper user retention, and better ROI per campaign.”

The new narrative positioned Flam as a growth driver for brand marketers, not a novelty tool for tech experimenters.

Key message pillars:

+X% engagement uplift via immersive assets

Lower CAC when AR is used in product trials or brand activations

Reusable 3D experiences that feed long-term brand equity

This made Flam’s story land in boardrooms, not just brainstorms.

2. Mapped ICPs by Geography and Role

Flam was selling globally, but not all buyers think the same.

We mapped Ideal Customer Profiles (ICPs) across key regions (APAC, MENA, North America) and roles (CMO, brand manager, creative tech head), then tailored the outreach playbook accordingly.

For example:

In the US: Brand lift and digital asset reuse were strong hooks

In India: Campaign ROI and mobile-first experience delivery led conversations

In MENA: Immersive tech and premium digital branding were the entry points

This enabled precision targeting, not just broad interest.

3. Built a Modular Outreach Engine

We didn’t just rewrite cold emails — we built Flam’s entire GTM outreach layer:

Email workflows personalized by region, use case, and buyer persona

CRM automation with lead-stage logic, follow-up triggers, and feedback loops

Reporting dashboards tied to funnel health, lead conversion, and campaign ROI

This system allowed the sales team to scale outreach without losing personalization or quality.

4. Funnel Velocity Audits & Fixes

We ran a full funnel diagnostic to answer:

Where are leads dropping off?

Which messages drive demo bookings?

Which verticals are showing faster conversion?

From this, we introduced:

Lead scoring models to prioritize high-intent accounts

Tighter demo flows with AR previews built into calls

Post-demo follow-up sequences tied to brand KPIs

The result? Shorter cycles, better-qualified leads, and smoother handoffs from lead to close.

The Outcome: From Live to Global

Flam expanded GTM into multiple geographies, with consistent narrative and positioning

Improved demo-to-close rates through sharper messaging and follow-up

Stronger pull from brands, not just tech curiosity

Real traction in verticals like retail, FMCG, and D2C commerce

A feedback loop that informed product, not just sales — helping Flam prioritize features with direct market pull