Beco

The Market Context: Speed Without Structure Is a Trap

Startups like Beco often find themselves in the sweet (and stressful) spot where early traction is coming in, but the systems underneath it aren’t built for scale.

Their product had real demand. Interest was coming in. Founders were leading sales calls. But:

The Ideal Customer Profile (ICP) wasn’t clearly defined

Messaging varied by rep, by email, by mood

Outreach was mostly manual, with no clarity on what was working

The CRM was more of a graveyard than a growth tool

Sales efforts felt like a sprint, not a system

Beco didn’t lack hustle. What it needed was structure without friction — a GTM system that supported speed, not slowed it down.

The Challenge: From Founder Hustle to Repeatable GTM

Like many early-stage teams, Beco was navigating:

A growing TAM, but no sharp segmentation

Inconsistent pitches and unclear value comms

Pipeline activity that was busy, but not trackable or coachable

Founders still leading every meaningful sales conversation

They weren’t just looking for consultants. They needed builders — a team that could get inside their product, sharpen their story, and help them scale GTM without killing momentum.

That’s where ScalePods came in.

What We Did: The Beco x ScalePods GTM Sprint

1. Rebuilt the ICP from the Ground Up

We started with real data and real conversations — not guesses or assumptions.

This included:

15+ interviews with existing users and closed-lost leads

Analysis of usage patterns and onboarding feedback

Win-loss reviews to understand sales sticking points

The result? A clearly defined ICP based on:

Role (and level of tech/digital maturity)

Trigger moments (what made them look for a product like Beco)

Sales objections by stage

Expected outcomes at different buyer journeys

This gave Beco focus — and focus is fuel.

2. Created Persona-Driven Messaging Frameworks

With the ICP in place, we built modular messaging kits that any rep or founder could plug into:

Cold outreach sequences tuned to persona pain points

Landing page copy and demo pitches aligned to use case

Follow-up scripts and objection-handling answers grounded in truth, not guesswork

Messaging wasn't just about clarity — it was about consistency. Everyone told the same story, with confidence.

3. Systemised Outreach with Scale in Mind

Next, we tackled the outreach engine:

Set up scalable cadences across LinkedIn, email, and warm referral loops

Introduced CRM tagging and tracking logic by funnel stage, persona, and campaign

Embedded performance dashboards for early warning on pipeline health

Built weekly GTM stand-ups into the sales calendar to build internal accountability

This transformed outreach from guesswork to flywheel.

4. Sales Team Enablement: From Founders to AEs

To unlock scale, we trained Beco’s growing GTM team on:

Pitch delivery by persona and funnel stage

Objection handling with real-world scripts

Use of new CRM views and messaging templates

Quick sprints for A/B testing subject lines, call openers, and demo flows

The founder no longer had to lead every sale. The playbook was now documented, tested, and in motion.

The Outcome: Clarity + Speed = GTM Velocity

Shifted from founder-led sales to a repeatable GTM motion

Improved lead conversion from outbound sequences by over 2X

Reduced average onboarding time for new AEs by 40%

Increased visibility into funnel health, deal status, and win/loss patterns

Sales team now runs on a clear, persona-aligned, trackable system